Sunday, August 01, 2004

I need you so much closer

I just caught an Olympic-themed television commercial for Bell that uses Death Cab for Cutie's "Transatlanticism" as the soundtrack. Someone's showing good taste -- it's a great song.

Also. there's probably a joke to be made linking the ongoing troubles the Greek organizers are having with getting the venue ready in time for the games with the song's refrain of "I need you so much closer", but I'm not quite sure how to make it.


Anonymous Anonymous said...

I'm breaking my no-comment protest to agree that it was indeed cool to hear Death Cab for Cutie in that commercial.

Otherwise, I hope your comments section is afflicted with boils. Anonymous, indeed. Register with blogger, indeed.


8/02/2004 10:49:00 PM  
Anonymous Anonymous said...

Yeah, the whole anonymous posting thing is a bit of a drag. This is Matt, by the way.

Good to hear that Bell's using Death Cab for Cutie in their ads, particularly in such a clever way. Normally I hate it when I hear a song I like in an ad, but this seems like one of the better examples.

Of course, now that the song has been used to advertise a medium of communication, what I'd really like to see is the Postal Service following that up by using a song by Death Cab's sister group, the Postal Service.

8/03/2004 01:29:00 PM  
Blogger Peter Lynn said...

I do wish that Blogger would allow people to publish anonymously while still allowing them a field to put their names down, because that notwithstanding, I like Blogger's comments service better than my old one for at least a couple of reasons.

Anyway, you're right, Matt: In a bad commercial, the use of the song would suck. But this one happens to be a good commercial, fortunately. Bell occasionally knocks one out of the park, like with their D-Day-themed tearjerkers.

8/03/2004 02:16:00 PM  
Blogger Peter Lynn said...

Of course, the time for a commercial featuring the Postal Service was really during the Tour de France, since the U.S. Postal Service sponsors Lance Armstrong.

8/04/2004 07:56:00 AM  

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