First of a half-million kisses

I ran across the following sentence today in a story about Lovapalooza 2, an event in Manila and four other cities featuring thousands of couples kissing simultaneously:

This year’s event was aimed at “a million kisses, a million heartbeats, and probably a million people falling in love for the second time around,” said a statement from toothpaste maker Unilever Philippines, one of the event’s organizers.

With a million people and a million heartbeats, that should actually be a half-million kisses. Unless all the couples were to kiss precisely twice, of course, but I don't think that was the plan.