Friday, March 03, 2006

Bad blurb

Here's the blurb on the cover of The Copywriter's Handbook by Robert W. Bly (not the Iron John guy, it turns out):
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." — David Ogilvy.
Doesn't this sound like Ogilvy is saying his work would surely be better if he read this book, although he has not yet actually done so?


Anonymous Matt said...

It's all the more confusing if you're a fan of Canadian industrial music, and you can't help but think of Dave "Rave" Ogilvie of Jakalope when you read this guy's quote, even though you know it's not the same person.

Mind you, maybe his copy writing skills are so bad that he can't even spell his own surname. In which case, yes, he could surely benefit from this book.

3/03/2006 04:55:00 PM  
Anonymous Anonymous said...

Of course Pete, Ogilvy was known for hating rules even his own. In the book "Ogilvy on advertising" he states that one of the rules is DON’T USE ALL CAPS BECAUSE IT REDUCES READERSHIP. Of course the title of that book - in all caps. Copy writers never trust them.

- The other peter

3/06/2006 09:34:00 AM  

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